Action Innocence: Alone

dvertising Agency: McCann Erickson, Brussels, Belgium
Creative Directors: Koen Nuyts, Tony Naudts-Ducene
Graphic Designers: Greg Pin, Thomas Sauvenière (bannering campaign)
Copywriters: Michael Thuy, Eveline Vincke, Patrick Pinchart
Account Managers: Madelieve Timmermans, Judith Floor
Account Supervisor: Joelle Vandeville
Aired: 2008


This is a very simple but powerful tvc of Action Innocence.
The main message is to tell parents that don't let your children alone on the interent.
The background music and sound effect enhance the the tve more moody.
Small hand is the children and the big hand is hie?her parents.
Simple graphice also can be a stong element to create a very meaningful commercial.

优秀商业Logo详解

Jivespace
这个Logo用爆炸性的手法给人以强烈的视觉冲击，既有深度又充满活力，同时，全部小写字母的排版方式体现出其时代气息。


AdMagik
看完这个Logo，你应该能学会用颜色区分信息。品红色部分突出了公司的名称“Magic”（魔术），而灰色字体暗示了该 公司的身份，也是Logo的重点 所在，即“Ad”（广告）。最后，在字母J和I上做图，使之成为兔子的形象（编者注：兔子在西方是魔术的象征），再一次强调了企业点石成金的业务能力。


Firefish
这又是一个运用流行技术—比如透明—塑造多层次标识的典范。火焰拼成的鱼（即Firefish，火鱼）搭配上经典的大写灯芯体(san-serif)字母，堪称一绝。


Popp
什么叫一气呵成？这幅Logo将基于同一字体的设计方法带上了全新的高度。每个字母都包含字母“O”，只是做了细微的改动就成了“P”，独具匠心。


Onwine
完美的字体搭配独到的理念，Onwine Logo为我们展现出一个酿酒商的特质，无论是图案还是字体设计都无可挑剔。


Core
和前面提到的“Popp”Logo类似，它也是基于一个形状延续下去，线条干净利落，颜色单一，该Logo的功能性可想而知有多么强大。



Elara Systems
先介绍一下，Elara Systems是一个动画和动态模型工作室，也必然要求2D和3D的结合。体现在Logo上，就是大家所看到的效果：柔软弯曲的字体配上3D的字母“e”（即首字母），很好的创意。


Black Sparrow
看上去很简单的图标，但在细节处理上却达到了极致。从麻雀(即Black Sparrow的中文)的图案到字体，柔和的曲线与平滑的字体相得益彰，将完整的设计融入品牌表现。


Talkmore
Talkmore字面意思是“多说点儿”。设计师采用象征的手法，用英文中的单引号分别代替字母“a”和“e”，从而在图形上给予品牌最鲜活的注解。


One Leaf
One Leaf, 顾名思义，即一片树叶。以此为轴线，就呈现出了如此简洁巧妙的画面。


Ryan-Biggs
负空间的运动使得这幅Logo有一种奇幻的效果，完全考验你的空间想象力！B和R两个字母代表了这个品牌，微微的倾斜让整个设计看起来更有深度和立体感。色彩搭配极为简单—红色，赋予了Logo更广的使用范围。


Castle Print
一个打印机品牌，该Logo直截了当地体现了了企业的业务性质：利用减色模型，直指其打印行业背景，同时通过色彩的混合塑造出一个与其品牌相符的城堡（Castle）形象。


Vize
并不是所有的Logo都需要附属图案，比如我们看到的这个。虽然只有字体，但由于在排版上做足了功夫，Logo同样可以表达品牌的理念。


Aramova
经典的莫比乌斯带（Mobius Strip http://hi.baidu.com/totogo/blog/item/629a233ff2239aec54e723ad.html）使用案例！柔软的质地+奇幻的色彩，整幅画面让人体会到永不停息的动感。


Green Dolphin
Logo使用海豚（Dolphin）的轮廓和绿色来传递品牌信息，同时也隐藏了次级画面—即大写字母G。


69 Monos
不同于平面2D设计，有些Logo，就像69 Monos，通过3D效果给Logo增添深度和趣味。改变角度就能带来动感，何乐而不为？


Anti Particle
中文名—反粒子，是一家电影制作公司。这里有必要做个小小的科普，反粒子其实很简单，比如负电子的反粒 子就是正电子，质子的反粒子就是反质子……好了，回 到Logo上，很明显，这又是一个用公司名做文章的范例。首先首字母“a”有无数颗粒组成，但里面恰恰有一颗蓝色颗粒，这就体现了“反粒子”的概念。


Ta Jevi
一个娱乐网站。Logo的每一部分都闪烁着欢乐感。箭头组成的笑脸传递出了这样的信息—欢乐无止境。跳跃的色彩和超酷的手写字更突出了该网站的娱乐价值。


About Thyme
干净利落的线条和形状，是Logo设计的固有套路。不过，本作品似乎摆脱了这样的条条框框：粗糙的手绘图案，给人以一种亲和力，也给体现了品牌所有者作为调味品公司的价值。


Spiffy Sparrow
作品采用复杂的形状、线条和色彩，为以后的调整打好了基础。另外，用负空间来塑造鸟的躯干也是令人叫绝的地方。


ALATAU
无论是字母还是彩色远点，共同的特点就是间距较大，这种手法带来的效果就是严肃而前卫。这样排列的好处还在于以中间两个字母中心，整个Logo看起来非常平衡。

Advertising Agency: JWT Hong Kong
Creative Directors: Lo Sheung-Yan, Steven Lee, Timothy Chan, Ming Chan, Lai Kin Leung, Hugo Yiu
Art Directors: Ming Chan, Lai Kin Leung
Copywriters: Timothy Chan, Hugo Yiu, Jesse Wong
Photographer: William So
Retoucher: William Chan
Published: December 2008

As a advertising agency also need to promo their service and creativities.
This is the print ad of JWT HK.
In this print ad there are some mobsters going to rob JWT's ideas.
appreciably the prind ad tells us that JWT's asset are all great ideas.
I think the advertising method is using humor to present its meaning.

AE Investimentos:Don't be lost in the weird world of investments

Advertising Agency: Leo Burnett, S?o Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Illustrator: Tiago Hoisel

I looooov it. finally advertising rises to touch the high cloud of art.
And i think there is a political message implied in there.
I am a fans of Dali. I love his drawing every much.
This the idea of this print ad is come from Dali's paintings.
Dali's superrealism paintings create the feeling about unreality.
This feeling is as like as you lost in the weird world of investment.
so i am very appreciate this idea.

Nugget Shoe polish

These two Nugget Shoe polish is not bad.
A shining shoe is just like a mirro.
The message is outstand because the message is so exaggerated
I like the police one ,it is funny and gives me a great impact.

The best health plan for children.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Team: Lucas Panizza, Norberto Vatrano
Head of Art: Pablo Romanos
Photography: Buenavista

This commercial took me a while to figure it. I think it is a good idea thought.
The visual of the commercial is a little bit hard to decord.
But after i get its thought, I love the idea very much.
The commercial tells the turth that children always do the things that parents not allow to do so.
So are many things that can hurt children.