Avid 's new image

Avid's has change its new image.
you will find that the New logo design of avid used geometry shapes.
As we know Avid is a company that product many Media editing products.
It use the Play button into the image logo.That is a very nice idea, it is because
the Avid's user everyday working with this button. It is easy to make people
remember the company.

And the color it used also fit the image of the brand.
Purple is on the black persented a feeling of treand.
On the other hand purple creates a fantasy mood, just like dreaming.

Diesel

Agency : Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Fred & Farid
Art Directors: Alphee Ballester, Laurent Leccia, Thomas Raillard, Alexandra Reghioua
Agency supervisors: Emmanuel Ferry, Helene Camus, Shirley Sayadi
Advertiser supervisors: Steeve Hagege, Wilbert Das, Ladan Lari
Director: Paul Gore
Production company: Irene / Flynn
Music: Guem


If you ask what my druther that between the image of the commercial and the package of the product,
I can surely anwer you that i prefer the package of the product.
The main theme of this campaign is to show the brave of men.
Use fist to package the product show the power of a brave men completly.
But the print ads can being out the image more effectivly as I think it can better.
Such as to present a more flushed emotions to the men in the print ads.

Daren Newman

All artworks are hand drawn & created by Daren Newman unless stated otherwise.


Daren Newman

is a Designer, illustrator & typographer.
Male, smaller than average, good/bad SOH, beard wearing,
right-handed, Rotring loving, Mancunian (blue, not red).
Here you will find a selection of my hand-drawn typographic
and illustrative works.
Any comments, enquiries, collaborations or commissions
are welcomed.



Woo! i like this style's typographics and illustration.
Black and white created a cool image.
The typographic very amenity and fantasy.
This style of typographic very stylelish, it can be used in fashions
or into a fantasy fair tales stories books.

How to write a copy for an advertisment

Types of Headline

• Direct benefits
• Factual statement
• selective ( select a specific audience)
• Raise curiosity ( Must give the answer at the end or provide a way for audience to find out the answer)
• News ( headling)
• Command
• Question
• Repetition
• Pun / world play
• Metaphors, Analogies
• Parallel Construction
• Rhyme
• Provocative saying

Panamericana Escola de Arte e Design

Agency: AlmapBBDO, Brazil
Creative Director: Marcello Serpa, Luiz Sanches, Dulcídio Caldeira
Copywriter: André Godoi
Art Director: André Gola

This is a design and art school's commercial. What it sells is creativity.
Creativity is the deepth of one's imagination power.
The idea of the print ads are very good. You can see there are still a huge space that our
creativity can go. That art and sesign school is going to tell us, that everyone can have
a more broad creativity apsce if we take their courses.

Zohra Mouhetta Card

The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab. Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.

Agency: Leo Burnett Dubai, United Arab Emirates.