How to write a copy for an advertisment

Types of Headline

• Direct benefits
• Factual statement
• selective ( select a specific audience)
• Raise curiosity ( Must give the answer at the end or provide a way for audience to find out the answer)
• News ( headling)
• Command
• Question
• Repetition
• Pun / world play
• Metaphors, Analogies
• Parallel Construction
• Rhyme
• Provocative saying