Diesel

Agency : Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Fred & Farid
Art Directors: Alphee Ballester, Laurent Leccia, Thomas Raillard, Alexandra Reghioua
Agency supervisors: Emmanuel Ferry, Helene Camus, Shirley Sayadi
Advertiser supervisors: Steeve Hagege, Wilbert Das, Ladan Lari
Director: Paul Gore
Production company: Irene / Flynn
Music: Guem


If you ask what my druther that between the image of the commercial and the package of the product,
I can surely anwer you that i prefer the package of the product.
The main theme of this campaign is to show the brave of men.
Use fist to package the product show the power of a brave men completly.
But the print ads can being out the image more effectivly as I think it can better.
Such as to present a more flushed emotions to the men in the print ads.